Impossible Burger has all the satisfying flavor, nutrients, and sizzle you love, but it’s made from plants. Each 4oz serving has the same amount of protein as 80/20 ground beef, with 0 mg cholesterol (14 g total fat and 8 g saturated fat) and nothing weird added. It’s perfect for all your favorite ground beef recipes, but much better for the Earth. If you know how to cook ground beef, you know how to cook this. Spiced, sauced, grilled, broiled… You name it!